TicketMatch.ai launches the first global AI-powered SaaS platform that turns any tour operator into a ticketing company, with instant delivery to their guests. After 5 years of R&D.

Dutch travel-tech company opens subscriptions for tour operators, DMCs, and travel agencies to run their own AI-powered ticketing business. Including white-label branding, global inventory access, and instant guest delivery via WhatsApp, Apple Wallet, Google Wallet, Telegram, email, and PDF

Amstelveen, Netherlands, June 1, 2026 | After five years of research and development in AI and travel technology, TicketMatch.ai today announced the official launch of its AI-powered SaaS platform that transforms tour operators, DMCs, and travel agencies into full-fledged ticketing companies. Through a subscription model, travel professionals gain access to global experience inventory, AI-powered matching, white-label branding, and instant guest delivery via six channels. All without building any technology themselves.

Existing B2C platforms serve travelers directly. TicketMatch.ai flips the model: it gives tour operators their own AI-powered ticketing business. They book experiences for their guests, who instantly receive branded tickets via WhatsApp, Apple Wallet, Google Wallet, Telegram, email, or PDF. The tour operator owns the customer relationship, sets their margins, and builds their brand. TicketMatch provides the technology and supplier network behind the scenes.

The Problem: A $300B Market Still Running on PDFs and Email

The global experiences and attractions market generates over $300 billion annually, yet most tour operators and travel agencies still manage bookings through manual processes, PDF attachments, and fragmented supplier relationships. Large OTAs have built consumer-facing platforms, but the B2B layer, where tour operators, DMCs, and concierge services actually operate, remains underserved.

Travel professionals need access to global inventory, real-time availability, intelligent recommendations, and modern delivery channels. Until now, no platform combined all four.

The Solution: AI-Native from Day One

TicketMatch.ai was built as an AI-native platform, not retrofitted with AI features. Key capabilities include:

• Emma, Multilingual AI Travel Assistant: An AI concierge that speaks every language and helps partners find the right experiences for their customers based on interests, group size, location, and real-time conditions.
• One-Click Guest Delivery: After booking, the tour operator sends tickets directly to their guest via six channels: WhatsApp, Apple Wallet, Google Wallet, Telegram, email, and PDF. The traveler receives a branded ticket from their tour operator, not from a faceless platform.
• Command Center: A unified dashboard for managing group bookings, tracking commissions, and monitoring performance across all suppliers from a single interface.
• Smart Route Planner: An AI-powered city planner with real-time crowd density data, weather forecasts, and walking distances, helping operators build optimal day programs.
• White-Label Infrastructure: Partners can launch their own branded experience platform with their logo, colors, and domain, powered by TicketMatch's technology and supplier network.

Revenue Model: SaaS + Marketplace

TicketMatch.ai operates a hybrid SaaS and marketplace model. Partners join through a tiered membership structure, from a complimentary starter account to premium plans with white-label capabilities and priority inventory access. On every booking, partners earn a commission split, creating aligned incentives between TicketMatch and its partner network.

The platform connects to world-leading ticket suppliers through direct API integrations, offering real-time pricing and availability across museums, attractions, boat tours, city walks, food experiences, taxi transfers, and more.

“Five years ago, I saw that the experience economy was booming, but the tools for travel professionals hadn't kept up. Consumer platforms deliver tickets to their own users. We built something fundamentally different: a platform where the tour operator delivers tickets to their own guests, via WhatsApp, Apple Wallet, Google Wallet, Telegram, email, or PDF. One click, six channels, their brand. The tour operator stays the hero in the customer relationship.” Denis Wortelboer, Founder & CEO, TicketMatch.ai

Launch Milestones

• Platform live at ticketmatch.ai with real-time supplier integrations and bookable inventory
• Multi-supplier architecture operational, connected to global supplier APIs with production credentials
• End-to-end booking pipeline verified, from discovery to ticket delivery across all six channels
• White-label demo live, showcasing the reseller-in-a-box product for Enterprise partners
• Partner onboarding open: travel professionals can create a complimentary account immediately

Market Opportunity

The tours and activities segment is the fastest-growing vertical in travel, projected to reach $400 billion by 2028. Despite this growth, B2B penetration remains below 15%, with most tour operators lacking the technology to offer seamless digital experiences to their customers.

TicketMatch.ai is positioned to capture this B2B layer by providing the technology, inventory, and delivery infrastructure that enables any travel professional, from a boutique concierge in Amsterdam to a DMC in Tokyo, to operate like a major OTA.

White-Label Program Now Open for Select Partners

Alongside the platform launch, TicketMatch.ai is opening its white-label program to a select group of tour operators and travel agencies. The program allows partners to launch their own fully branded ticketing platform with their logo, colors, and custom domain, powered by TicketMatch's technology, AI, and supplier network.

White-label partners operate their own experience storefront while TicketMatch handles the technology, supplier integrations, and delivery infrastructure. Partners earn commission on every booking and retain full ownership of their customer relationships.

Tour operators and travel agencies interested in the white-label program can apply at ticketmatch.ai or contact [email protected] directly.

What's Next

• Q2 2026: Expansion of supplier network with additional Merchant-of-Record integrations
• Q2 2026: Onboarding of first cohort of white-label reseller partners
• Q3 2026: Launch of Refer & Earn program for partner-led growth
• 2027: European and Asian market expansion with localized partner programs

TicketMatch.ai is actively exploring strategic partnerships and is open to conversations with investors who share the vision of making the experience economy accessible to every travel professional, globally.